February 2020
Merchandising
Display Stay s the Same
Garden of Life
Link to Flyer
STORE INSTRUCTIONS: • GOL – Use Q1 New Items End Cap Header that has already been sent by GOL (and should be on display)
STORE LOCATION: ENDCAP 3 MAP LOCATOR: (PP-VB2) (PBG - VS3) (PSL -V7) (WESLEY - VB10) WHO WILL ORDER? STORE LEVEL
VISUAL GUIDES ->
BRAND: GARDEN OF LIFE SUPPLIER: GARDEN OF LIFE MANDATORY SKUs: SAME DISPLAY AS JANUARY
PUSH - NEW BEETS / COLLAGENS
Display Stay s the Same
Link to Flyer
Ancient Nutrition
STORE INSTRUCTIONS: • Ancient Nutrition – Use Q1 End Cap Header that has already been sent by Ancient (and should be on display)
VISUAL GUIDES ->
STORE LOCATION: MAP LOCATOR: WHO WILL ORDER?
ENDCAP 4
(PP-VB4) (PBG - VS14) (PSL-V3) (WES-VB11)
STORE LEVEL
BRAND:
ANCIENT NUTRITION ANCIENT NUTRITION
SUPPLIER:
MANDATORY SKUs:
SAME DISPLAY AS JANUARY
PUSH - SUPER GREENS / COLLAGEN
NEW: Nesting Table
Link to Flyer
Nordic Naturals
BACKPACK RAFFLE GIVEAWAY!
STORE INSTRUCTIONS: • Nordic Naturals sending marketing materials, merchandise on the nesting table; include Backpack raffle giveaway and flyer
VISUAL GUIDES ->
STORE LOCATION: FRONT NESTING MAP LOCATOR: NESTING TABLE WHO WILL ORDER? KEVIN
TOP PUSH - FISH OIL - FOCUS POINT - UPSELL 180CT BRAND: NORDIC NATURALS SUPPLIER: NORDIC NATURALS MANDATORY SKUs: ULTIMATE OMEGA 2X - LEMON - 180 CT
NEW: Front Facing End Caps
Link to Flyer
N ew Chapter
STORE INSTRUCTIONS: • New Chapter – Lisa sending Header Card, Shelf Flags, Shelf Cubes, Rack Cards to all stores
STORE LOCATION: ENDCAP 1 MAP LOCATOR: (PP-GA2) (PBG-VS1) (PSL - V2) (WES-VB1) WHO WILL ORDER? KEVIN
VISUAL GUIDES ->
BRAND: NEW CHAPTER SUPPLIER: NEW CHAPTER MANDATORY SKUs: BONE STRENGTH - ALL SIZES PUSH - BONE STRENGTH / OSTEOPOROSIS PREVENTION FOCUS POINT BONE STRENGTH
NEW: Front Facing End Caps
Link to Flyer
NutraNext
STORE INSTRUCTIONS: • Nutranext - Danny sending header card, violators and coupons
STORE LOCATION: ENDCAP 2 MAP LOCATOR: (PP -VB1) (PBG-VS2) (PSL-V1) (WES-VB2) WHO WILL ORDER? KEVIN
BRAND: NATURAL VITALITY, NEOCELL, RAINBOW LIGHT, RENEW LIFE SUPPLIER: NUTRANEXT MANDATORY SKUs: ADDITIONAL NEO CELL SKUS MAY BE USED - LINE DRIVE IS ACTIVE
PUSH - STRESS WITH CALM / RAINBOWLIGHT MULTI
VISUAL GUIDES ->
NEW: Front Facing End Caps
Link to Flyer
Megafood
STORE INSTRUCTIONS: • Megafood – No specific header card sent. If your store has an old MF branded then use that. If not, we made an insert specific for Blood Builder so you can use on your NS SALE headers. You can also use this sign in various ways to merchandise the end cap. • Links to other flyer PDFs are below. That can be printed and put in frames to display on the end cap or as shelf edge signs.
VISUAL GUIDES ->
STORE LOCATION: ENDCAP 7 MAP LOCATOR: (PP-VA2) (PBG - V7) (PSL - V5) (WES-VB9) WHO WILL ORDER? KEVIN
BRAND: MEGAFOOD SUPPLIER: MEGAFOOD
MANDATORY SKUs: MEGAFOOD ENDCAP - FOCUS POINT BLOOD BUILDER
NEW: Front Facing End Caps
Link to Flyer
Country Life
STORE INSTRUCTIONS: • Country Life – No specific header card sent. If your store has an old CL branded then use that. If not, we made an insert specific to the CL sale so you can use on your NS SALE headers. You can also use this sign in various ways to merchandise the end cap.
VISUAL GUIDES ->
STORE LOCATION: ENDCAP 8 MAP LOCATOR: (PP-VA3) (PBG - VS13) (PSL-V4) (WES- VB8) WHO WILL ORDER? VICTOR
BRAND: COUNTRY LIFE SUPPLIER: COUNTRY LIFE
MANDATORY SKUs:
LINE DRIVE PUSH - COUNTRY LIFE
NEW: Other Themed End Caps w/ Misc Signage
Link to Flyer
HBA STORE INSTRUCTIONS: • HBA End Cap - built however the stores wan t
VISUAL GUIDES ->
BACKPACK RAFFLE GIVEAWAY!
• Requirement : Andalou gift basket and valentines signage is on the top shelf with Andalou right below it; include raffle flyers, box and forms. • Rest of the endcap can be HBA themed based on the stores choosing. Sale items or just top movers for the store. • If your store has an old Andalou or other BWX branded header then use that. In addition each store should decorate this end cap with valentine’s décor and use the Andalou raffle on the first shelf – with entry box. General end cap inserts for the NS Sale headers are also provided. • Suggestions: NOW, Sukin, Mineral Fusion STORE LOCATION: ENDCAP 5 MAP LOCATOR: (PP-VB5) (PBG-VS5) (PSL-V8) (WES-VB4) WHO WILL ORDER? KEVIN
BRAND: NOW - SUKIN - ANALOU SUPPLIER: NOW - SUKIN - ANALOU
MANDATORY SKUs: NONE
PUSH - HBA - VALENTINES - SUKIN / ANDALOU / MINERAL FUSION
NEW: Front Facing End Caps
Link to Flyer
Grocery: Lakewood & Traditional Medicinals
STORE INSTRUCTIONS:
• Full Grocery End Cap: Lakewood Juices on the bottom and Tradition Medicinals teas on the top , use heart health shelf tags, and end cap header insert
VISUAL GUIDES ->
STORE LOCATION: GROCERY SMART TEAM 1 MAP LOCATOR: (PP-GA1) (PBG-GA2) (PSL-G4) (WES-GA4) WHO WILL ORDER? STORE LEVEL BRAND: LAKEWOOD & TRADITIONAL MEDICINALS SUPPLIER: KEHE MANDATORY SKUs: OG PURE CRANBERRY, OG PURE POMEGRANATE PUSH - HEART HEALTH - LAKEWOOD CAN USE ADDITIONAL TRADITIONAL MED SKUS IF NEEDED
NEW: Other Themed End Caps w/ Misc Signage
Link to Flyer
K yolic
STORE INSTRUCTIONS:
VISUAL GUIDES ->
• KYOLICDISPLAYEDONTOP SHELF OR 2 SHELVESOF ANAVAILABLE ENDCAP • Kyolic – Benefits of Garlic Sign on top displayed with products • You can u se this sign in various ways to merchandise the end cap that has Kyolic or use in the set. • For example they can be printed and put in frames to display on the end cap or as shelf edge signs.
NEW: Front Facing End Caps
Link to Flyer
Grocery: Lakewood & Traditional Medicinals STORE INSTRUCTIONS: • NS Favorites end cap header inserts. • You can also use this sign in various ways to merchandise the end cap that has Kyolic or use in the set. • For example they can be printed and put in frames to display on the end cap or as shelf edge signs.
MAIN THEME:
VISUAL GUIDES ->
NEW: Other Themed End Caps w/ Misc Signage
Link to Flyer
OILS STORE INSTRUCTIONS: • Reset Your Health flyers. • Signs can be used in various ways to merchandise any areas of the store or sets • For example they can be printed and put in frames to display on various end caps or as shelf edge signs.
VISUA L GUIDES ->
NEW: Other Themed End Caps w/ Misc Signage
Link to Flyer
SHELF TALKERS STORE INSTRUCTIONS: • Shelf talkers for February
VISUAL GUIDES ->
NEW: Giveaway
Link to Flyer
Boiron
STORE INSTRUCTIONS: • Boiron - stores will all receive a Kit from Boiron • Place raffle with flyer and sign up sheets next to brand through Feb
VISUAL GUIDES ->
NEW: Bulk Promotion
Link to Flyer
B ulk Oats
STORE INSTRUCTIONS: • Place flyer next to oats in the bulk department to promote heart health benefits
VISUAL GUIDES ->
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